With the rise of digitalisation, universities and schools are finding innovative ways to attract international students. One powerful digital marketing tool is an interactive virtual tour, allowing prospects to explore facilities and campus life from the comfort of their homes. In this week’s How to Tuesday, we’ll guide you through the steps to create captivating virtual tours that truly highlight your educational institution’s strengths.

Capture 360-degree photos

The foundation of an immersive virtual tour lies in high-quality 360-degree photography. Invest in a professional 360-degree camera or hire a specialised service provider to capture stunning panoramic shots and videos of your school or campus classrooms, laboratories, accommodation, and other key locations. These visuals will serve as the building blocks for your virtual experience.

Implement virtual reality (VR) technology

Take your virtual tour to the next level by incorporating virtual reality (VR) technology to enable prospective students to fully immerse themselves in your institution’s environment. By developing VR-compatible content, you’ll allow users to explore your facilities as if they were physically present, providing an unparalleled sense of authenticity and engagement.

Create interactive maps 

Complement your 360-degree photos and VR experiences with interactive maps that serve as navigation tools for your virtual tour. These maps should be user-friendly, allowing prospects to easily navigate between different school or campus locations and access relevant information about each spot. Consider incorporating pop-ups and multimedia elements to enhance the overall experience.

By following these steps, you’ll be able to create an engaging and immersive virtual campus tour that captivates international prospects and reveals the best of what your institution has to offer. 

Written by Stephanie Clark